Corporate face with a non-profit booty

"Sunlight is the best disinfectant."

- PR Squared;
on perpetuating the ideal that PR professionals
are not
and should not be
and do not have to be
unethical.

I think it takes an advanced level of stupidity to believe that there aren't bad intentions behind most of what we consume - crooked politics, slanted media, money. Money. Money.
Bueller. Bueller.

Maybe it was something I ate as a child, but I can never let go of the idea that good begets good.

Or should.

Beget good.

If you run an ethical practice, you deserve an ethical reputation. If you weed out the... weeds, expect juicier garden tomahtoes. Yes, I know there are gophers and neighborhood-dog pee. But if you whip out the hoe of perseverance (...grow up) and, y'know, beat those little shits out of the way...

Alright, that's enough.

Is anyone else out there an hopeless optimist, like me?

Yeah? How's that workin' out for you?

& Is there a place in the professional - namely, PR - world for a HO?

(...Aw COME ON)